Understanding App Fraud in the Modern Funnel
App fraud includes a wide spectrum of malicious activities such as fake installs, click injection, bot-driven registrations, referral abuse, and in-app transaction manipulation. These attacks compromise data integrity, skew analytics, damage user experience, and result in substantial financial losses. To mitigate this, businesses must shift from reactive, stage-specific defenses to a holistic fraud protection strategy […]
Brand Safety in the Digital Era: No Longer Optional, No Longer Superficial
In a time when digital content spreads in milliseconds and online reputations are shaped by algorithms, brand safety has transformed from a checkbox to a cornerstone of digital strategy. Once treated as an optional add-on or vague marketing guideline, brand safety is now a strategic, business-critical priority — influencing everything from ad spend efficiency to […]
Affiliate Fraud in Fintech: How It’s Draining Your Marketing Budget and How to Stop It
In the highly competitive fintech space, affiliate marketing has become a powerful channel to acquire customers at scale. However, this growth channel is increasingly under threat from affiliate fraud — a sophisticated form of digital fraud that silently drains marketing budgets and undermines campaign performance. This article breaks down how affiliate fraud works in fintech, […]
Exposing Mobile Ad Fraud: Protect Your ROI, Maximize LTV
As mobile advertising becomes an increasingly important part of performance marketing strategies, a silent threat continues to erode campaign success: mobile ad fraud. While marketers focus on growing user bases and optimizing returns, fraudulent activities in the ad ecosystem can go unnoticed—undermining both return on investment (ROI) and customer lifetime value (LTV). This blog explores […]
Fighting Fakes Online: How Counterfeit Products Threaten Brands and Consumer Trust
The rise of e-commerce has revolutionized how businesses reach consumers—but it has also opened the door to an escalating challenge: online counterfeit products. From fashion and electronics to pharmaceuticals and software, counterfeiters exploit digital platforms to mimic trusted brands, deceive buyers, and profit from consumer confusion. While these activities may seem like isolated incidents, their […]
How to Apply GARM Standards for Brand Safety
In today’s digital landscape, GARM, or the Global Alliance for Responsible Media, sets critical brand safety standards. These advertising standards define acceptable content environments, ensuring ads appear alongside appropriate material. Understanding GARM is crucial due to the importance of brand safety; aligning with these guidelines protects brand reputation and minimizes financial and ethical risks, promoting […]
What is Data Annotation? A Beginner’s Guide to Training AI Models
Data annotation can be defined as labelling data like images, text, or audio for machine learning models. Different types of data annotation exist, crucial for supervised learning and AI training. This process fuels algorithms, enabling them to recognize patterns and make accurate predictions. The significance of data annotation is paramount in AI/ML. High-quality training data, achieved through […]
Mauni Amavasya 29 January 2025: Shraddha, Holy Bath and New Forms of Cyber Crime
Mauni Amavasya, which was held on January 29, 2025, holds profound spiritual significance, especially when it coincides with the Mahakumbh like this year. This day marks the new moon and emphasizes the power of silence (Maun). Devotees engage in Shraddha rituals to honour ancestors and participate in sacred holy bath in the holy rivers during […]
Maha Kumbh 2025: A milestone from the perspective of a cyber security expert
The Maha Kumbh Mela 2025, a monumental Hindu pilgrimage and one of the world’s largest spiritual gatherings, presents unique mass events challenges. Alongside faith, cybersecurity concerns are crucial for managing this immense undertaking. Large-scale events these days are facing more cyber threats, targeting the digital infrastructure security. Thus, protecting public safety technology and ensuring data […]
MahaKumbh 2025: An Extraordinary Confluence of Tradition and Technology
The MahaKumbh is a symbol of India’s rich spiritual heritage and is regarded as one of the largest religious gatherings in the world. Held once every 12 years in Prayagraj — the sacred confluence of the Ganga, Yamuna, and the mythical Saraswati rivers — this grand event is deeply rooted in Sanatan Dharma. According to […]