Why Ignoring Brand Infringement Can Destroy Trust and Profits
In today’s digital-first world, your brand is more than just a logo or a tagline — it’s your reputation, your customer promise, and your competitive edge. Yet for many businesses, brand infringement remains a neglected threat, often overshadowed by more visible challenges like performance marketing or conversion rates. The reality is clear: ignoring brand infringement […]
Stop Wasting Budget: Ensure Your Influencers Reach Real People, Not Bots
Influencer marketing has grown into a multi-billion-dollar industry, and for good reason — authentic creators have the power to drive awareness, shape opinions, and convert followers into loyal customers. But alongside this growth, a hidden challenge has emerged: fake followers and engagement bots that drain marketing budgets and distort ROI. Brands today must look beyond […]
Protecting Your Brand: Affiliate Monitoring Strategies in the US
Affiliate marketing remains one of the most effective ways for brands to reach new customers and drive sales at scale. However, in the US market — where affiliate networks are large and complex — this powerful channel can also become a serious liability if left unchecked. Unmonitored affiliate activity can lead to brand damage, fraudulent […]
Inside the Underground: The Growing Menace of Mule Accounts and Fake Payment Gateways
As digital payments expand and more businesses embrace online transactions, cybercriminals are evolving just as rapidly. Among the fastest-growing threats are mule accounts and fake payment gateways, which are becoming major tools for organized fraud networks and money laundering operations. This article examines what mule accounts and fake gateways are, how they operate, and why […]
Why QSRs Need Digital Commerce Intelligence — And How to Choose the Right Solution
In today’s competitive food service industry, quick-service restaurants (QSRs) are under immense pressure to adapt to changing consumer habits and the rapid growth of digital ordering and delivery platforms. The rise of aggregators, third-party delivery apps, and direct ordering channels has made it clear: for QSRs, managing digital operations is no longer optional — it […]
The Hidden Cost of Fakes: Why Ecommerce Marketplaces Must Act Against Counterfeiting
As ecommerce continues to thrive globally, so too does the challenge of counterfeiting. Fake products are no longer limited to shady offline markets — today, they appear alongside legitimate listings on some of the world’s biggest online marketplaces. While the upfront damage might seem like lost revenue for the original brands, the deeper, hidden cost […]
Defending Digital Assets: How OSINT Helped a Real Estate Player Stay Ahead of Cyber Threats
In the digital age, real estate companies are no longer only about property transactions and physical assets. Today, these organizations hold vast volumes of sensitive customer data, financial records, and proprietary business information — all of which make them prime targets for sophisticated cybercriminals. With cyber threats constantly evolving, one real estate company turned to […]
Are Your App Installs Real? The Growing Threat of Mobile Ad Fraud & What Marketers Must Do
With mobile advertising budgets growing year over year, app install campaigns have become one of the most widely used acquisition tools for marketers. But behind the impressive install numbers lies a growing concern — mobile ad fraud. A significant portion of app installs today may not be coming from real users at all, but rather […]
Is Your Brand Causing Viewer Burnout? Fix Frequency Capping Before It’s Too Late
In the era of programmatic advertising and precision targeting, brands aim to stay top-of-mind by reaching users across platforms and devices. But when audiences are bombarded with the same ad multiple times a day, viewer burnout sets in — leading not to engagement, but to irritation and ad fatigue. At the core of this problem […]
Understanding App Fraud in the Modern Funnel
App fraud includes a wide spectrum of malicious activities such as fake installs, click injection, bot-driven registrations, referral abuse, and in-app transaction manipulation. These attacks compromise data integrity, skew analytics, damage user experience, and result in substantial financial losses. To mitigate this, businesses must shift from reactive, stage-specific defenses to a holistic fraud protection strategy […]